Smart Ideas: Tshirt Printing Revisited
Why You Need Custom Apparel for Your Business
Customizing business apparels has become a very important aspect of the business world today. It directly relates to the company's image. They include printing the business logos, objective and even motto on different types of attires. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: When Do You Flash Cure?
Never – if you can help it! The flash-cure unit has become the Band-Aid of the industry. People let the flash-cure unit make them a good printer by covering up thick ink, poor artwork overlays, too many strokes, etc. Almost anyone can get a good print by curing between each color – but with production rates in the low 30′s (I mean 30 prints per hour) you will find this a hard business to make any money in. By simply using the correct mesh, right ink viscosity, good artwork and not too many strokes, you could print the same job wet-on-wet. Granted, there are many jobs where you have to flash-cure. Just don't let it be every job.
Branding is one of the foremost reason why you ought to customize your business attires. It is like a mirror that reflects you as a business to the world. The type of image you portray to your customers directly affects the business performance. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. They speak volumes that would take a lot of time in explaining. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Thsirt Printing 101: Prepping The Screen For Emulsion
Once you have chosen your frame and mesh and have your screen finished, you will be ready to prep the screen to coat with emulsion. This is a very simple step and only requires that you gently abrade the surface of the mesh with a mild abrasive while cleaning the mesh of any residual grease or dirt. This is normally done in a washout booth where the screen can be easily soaped up with "mesh prep" and thoroughly rinsed off. Now you would let them dry off completely in a dust free environment. This ensures that when the screen is dry it is clean enough to receive the emulsion without complications.
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More often than not you will be approached different types of people just for donning the apparels. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
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The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.