Down to Basics with Tshirt Printing
Get Your Business Noticed with Custom Tshirt Printing
Custom printed apparel is a great way to advertise things or even promote a cause; with custom printed apparel, you can print customized logos and designs on clothing and let people wear it so that you get free publicity. With regards to advertising uses, it is for sure that custom printed apparel is truly one of the most inexpensive ways to accumulate publicity; it is also very popular among the common people and even young people to adults would like this over other advertising items.
Why No One Talks About Prints Anymore
Some Facts about the Tshirt Printing Screen
For the purpose of this article we will assume you have a screen made using the correct mesh. No, 110 (43cm) monofilament doesn't work for every job. You need to use the correct mesh count to have a good print. Although mesh count is an entire topic, for now let's assume you are doing a simple three-color print on a light shirt. I would use a 160 (61cm) to 180 (70cm) monofilament mesh with either very well made wood frames that have been purchased with the fabric already attached (prestretched) OR I would use a metal retentionable screen that I had brought to the proper tension a couple of times to get the fabric very tight. I choose the 160 to 180 because I want to lay down a little less ink since this is a multi-color job AND in doing so I will not have to flash cure between colors. In fact I can print this job wet-ink-on-wet-ink. Trust me!
I would also have used a dual-cure photo polymer emulsion as my stencil since they can be used with only a single coat on each side and they hold up well, yet reclaim easily.
There a great deal of good reasons investing in custom printed apparel for your marketing desires and some of these reasons will be talked about in this article ; the first reason is that it is more affordable than other advertising items and is very cost-effective. Because it is cheap, you don't need a big budget to start your promotional campaign and you can even start with a small amount of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat factor, meaning that it can be used multiple times and this is very important in advertising. There have been studies that conclude that for a potential customer to become interested in a product, it must be presented to him/her at least nine times; if you use other promotional mediums like tv advertisements, repetition can get very expensive, whereas with custom printed apparel, you only need to pay for the manufacturing of the clothes.
Case Study: My Experience With Prints
Thsirt Printing 101: Exposing The Screen
Now that the art is taped to the screen in the appropriate place, we are ready to place it in the exposure unit and expose the emulsion to light. This is the step in which we cure the emulsion with light. Remember that your film positive will be 100% black for the areas that will print ink. The black areas on the film positive that make up your design will block the light from hitting and exposing the emulsion. Those unexposed areas of your design will remain water soluble while the rest of the emulsion on the screen, being exposed to light, will be cured and thus no longer water soluble. This means that the emulsion that was blocked from the light by your film positive will dissolve and wash out when rinsed with water.
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be used to support other promotional tools like a magazine wherein if people buy a magazine they also get a free custom printed t-shirt, and because custom printed apparel has a high perceived value, most people will be more eager to buy the magazine; with the age of the internet nowadays, the right words or the right message on custom printed apparel can go viral instantly and increase the traffic to your websites be exorbitant amounts.
Thsirt Printing 101: Checking For Pinholes
You can use some of the emulsion used to make the screen or old emulsion as block out. You can keep a small container of it so that you are able to take it out and work in daylight using it as needed. If you use photo emulsion to block out pinholes or any portion of your screen, you will need to do a post cure. You can use anything from the tip of a pencil to small fine art brushes and small plastic smoothers/scrapers to apply block out. It is most often applied to the substrate side but it is a good idea to make sure it is filled on both sides but remaining relatively flat. Don't create bumps or dimples by leaving large drops of emulsion to fill pinholes. Keep it smooth.