Smart Ideas: Tshirt Printing Revisited
Why You Need Custom Apparel for Your Business
Customizing business apparels has become a very important aspect of the business world today. It directly relates to the company's image. They include printing the business logos, objective and even motto on different types of attires. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Coating The Screen With Emulsion
The side of the screen that comes in contact with the tee shirt is known as the substrate side. The side where the ink is placed and pushed through the screen with the squeegee is known as the ink well side. You will want the thickness of the stencil to be apparent on the substrate side. This is accomplished by how you coat and dry the emulsion on the screen.
Coating your screens with emulsion should be done in subdued yellow or red light. This part of the process is often done in a "dark room" or an "exposing room" where the exposure table is also located. This is very handy as when the screens are dry, they will need to be handled in the same lighting conditions to place artwork on prior to exposure.
Branding is one of the foremost reason why you ought to customize your business attires. It is like a mirror that reflects you as a business to the world. The type of image you portray to your customers directly affects the business performance. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. They speak volumes that would take a lot of time in explaining. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Thsirt Printing 101: Going To Press
In order to mount the screen in the print head with ease you can draw cross hairs on your pallet. If your pallet is somewhat clean and the cross hair lines are dark, you will be able to see them through most emulsions before they are inked up. After the screen has been inked up and used a bit, it may be difficult to see your cross hairs on the pallet. Take the time to line up your screen properly before you ink it up.
For multi color prints go from the most amount of information and the darkest color first to the lightest color with the least amount of design on the screen. I draw a cross hair on my master pallet and line up my black printer to that first. I always line up my black printer first, the one with the most information, then line all other colors up to that. Take some time to do this before inking up so you can get it as close as possible.
Tshirt Printing – My Most Valuable Tips
More often than not you will be approached different types of people just for donning the apparels. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
T-shirt design: Take your time and explore your concept: Sketch it out, go for a walk, create a few variations, have something to eat, do a full brainstorming process. Then sleep on it. And do it over again. If it comes to you straight away, great. But explore other options just in case.
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The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.