Custom Screen Printing & Printed Apparel
10 Mistakes that Most People Make
Reasons Why You Should Acquire Custom Apparel for Your Business
Being in the business sector in this day and age, it is not enough to just make enormous profits. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Source a good printer: So your design is finished and properly artworked, but your tee will only be as ever as good your printer. You can give a shout over to a reputable company like Tshirt Man or you could even give your local screenprinter a call. But it's important to take time to learn about what type of tee you want to print on. The weight, the sizes, the labeling options, cost, etc, all affect the end product. This takes a while and will require speaking to various companies, but one thing is for certain... deal with a company who wants to treat your tee as an end retail product and will handle your work with care. Screenprinting is an art.
The first reason for customizing business attires for your business is branding. It enables you to sell out the image of the business to the world. It affects how your customers will relate to your business. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility is next in line as to why you need custom apparels for your business. Potential customers often feel that a company is somewhat real when they are served by company employees wearing similar apparels with the company's logo artistically printed on them. They speak volumes that would take a lot of time in explaining. They get to draw curious people who will definitely want to know about the business. They are commonly referred to as walking billboards which are very efficient if you are to reach out to many people.
Thsirt Printing 101: Coating The Screen With Emulsion
Depending on how good your air circulation is and how many screens you coat at one time, your drying time can be anywhere from an hour for one screen to overnight for a rack full. The drying time will also depend on the relative humidity in your geographic region. Remember that the area where the screens are drying with emulsion should be a clean room with minimal dust being airborne. Dust that falls onto the surface of the wet emulsion on the screen is most likely to cause pinholes or blockage within your stencil area.
Once the screen is dry it is very light sensitive and all steps hereafter up until the screen is taken out of the exposure unit should be done in subdued yellow or red light.
A Guide to Screen Printing
More often than not you will be approached different types of people just for donning the apparels. From those who relate to the product to those that are curious to know about the business, what line of business you deal in, what goods and services are offered. This gives you the chance to be able to explain to them the nature of your business and how to acquire your goods or services. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Thsirt Printing 101: How To Hold and Move the Squeegee
This technique moves the strain from the center of your wrist to your forearm muscles. Simply hold the squeegee by the side and pull it towards you. This works great if you are short (aren't all manual presses designed for tall people?), although my son, who is 6'2″ loves this stroke. You can actually get great pressure when printing with thick inks.
What I Can Teach You About Tshirt Printing
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy for the customers to differentiate the employees from their fellow buyers. Good service delivery is therefore optimized.
The employees get to have a sense of togetherness every time they wear the attire. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. The company or rather brand they represent serves as glue that binds them together. These results in a great working environment.