Custom Screen Printing & Printed Apparel
10 Mistakes that Most People Make
Reasons Why You Should Acquire Custom Apparel for Your Business
Being in the business sector in this day and age, it is not enough to just make enormous profits. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Exposing The Screen
Now that the art is taped to the screen in the appropriate place, we are ready to place it in the exposure unit and expose the emulsion to light. This is the step in which we cure the emulsion with light. Remember that your film positive will be 100% black for the areas that will print ink. The black areas on the film positive that make up your design will block the light from hitting and exposing the emulsion. Those unexposed areas of your design will remain water soluble while the rest of the emulsion on the screen, being exposed to light, will be cured and thus no longer water soluble. This means that the emulsion that was blocked from the light by your film positive will dissolve and wash out when rinsed with water.
The first reason for customizing business attires for your business is branding. It enables you to sell out the image of the business to the world. It affects how your customers will relate to your business. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility is next in line as to why you need custom apparels for your business. Potential customers often feel that a company is somewhat real when they are served by company employees wearing similar apparels with the company's logo artistically printed on them. They speak volumes that would take a lot of time in explaining. They get to draw curious people who will definitely want to know about the business. They are commonly referred to as walking billboards which are very efficient if you are to reach out to many people.
Thsirt Printing 101: Thin Some Colors More Than Others -- Since our test job is a three-color print we will thin our lightest colors a little more. This will generally be the FIRST COLOR YOU PRINT and it needs to penetrate INTO the garment more than the others so you won't pick it up on the bottoms of the other screens. If black is our last color, we can thin it less. It needs to lay on top of the other colors and will blend in with the undercolors if it is too thin.
A Guide to Screen Printing
More often than not you will be approached different types of people just for donning the apparels. From those who relate to the product to those that are curious to know about the business, what line of business you deal in, what goods and services are offered. This gives you the chance to be able to explain to them the nature of your business and how to acquire your goods or services. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Thsirt Printing 101: Stir the Ink First -- Plastisol ink tends to get a little thicker or "body up" when it isn't in use so you should ALWAYS STIR THE INK BEFORE YOU THIN IT. By stirring the ink you will find out if it really needs thinner. I prefer an ink that is smooth and creamy to one that is so thick that you break the stick trying to stir it.
What I Can Teach You About Tshirt Printing
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy for the customers to differentiate the employees from their fellow buyers. Good service delivery is therefore optimized.
The employees get to have a sense of togetherness every time they wear the attire. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. The company or rather brand they represent serves as glue that binds them together. These results in a great working environment.