Get Your Business Noticed with Custom Tshirt Printing
Custom printed apparel is a great way to advertise things or even promote a cause; with custom printed apparel, you can print customized logos and designs on clothing and let people wear it so that you get free publicity. With regards to advertising uses, it is for sure that custom printed apparel is truly one of the most inexpensive ways to accumulate publicity; it is also very popular among the common people and even young people to adults would like this over other advertising items.
Thsirt Printing 101: The Ink:
This is one area where there is a lot of confusion. The ink manufacturer told you that the stuff in the can was "Ready for Use" (RFU). That means just slop it in the screen and "pump up" to make a print. RFU is one of the greatest lies ever told.
There a great deal of good reasons investing in custom printed apparel for your marketing desires and some of these reasons will be talked about in this article ; the first reason is that it is more affordable than other advertising items and is very cost-effective. Because it is cheap, you don't need a big budget to start your promotional campaign and you can even start with a small amount of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat factor, meaning that it can be used multiple times and this is very important in advertising. There have been studies that conclude that for a potential customer to become interested in a product, it must be presented to him/her at least nine times; if you use other promotional mediums like tv advertisements, repetition can get very expensive, whereas with custom printed apparel, you only need to pay for the manufacturing of the clothes.
Thsirt Printing 101: Coating The Screen With Emulsion
The side of the screen that comes in contact with the tee shirt is known as the substrate side. The side where the ink is placed and pushed through the screen with the squeegee is known as the ink well side. You will want the thickness of the stencil to be apparent on the substrate side. This is accomplished by how you coat and dry the emulsion on the screen.
Coating your screens with emulsion should be done in subdued yellow or red light. This part of the process is often done in a "dark room" or an "exposing room" where the exposure table is also located. This is very handy as when the screens are dry, they will need to be handled in the same lighting conditions to place artwork on prior to exposure.
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be used to support other promotional tools like a magazine wherein if people buy a magazine they also get a free custom printed t-shirt, and because custom printed apparel has a high perceived value, most people will be more eager to buy the magazine; with the age of the internet nowadays, the right words or the right message on custom printed apparel can go viral instantly and increase the traffic to your websites be exorbitant amounts.
Thsirt Printing 101: Choosing The Frame And Mesh:
Standard textile screens are made with rectangular metal tubing having outer dimensions of 20 X 24. They come in many sizes and materials but I have found the 20 X 24 aluminum frames to be the best for tee shirt printing on a rotary textile press. You can purchase screens pre-stretched with mesh. They are economical in the consistency of the quality of the frame and tension. It is very important to have a rigid squared frame with tight mesh firmly secured to it. The performance of your screen and stencil will depend on the quality of the frame and screen itself. The better the screen performs, the easier it is to print a higher quality print. The easier you can print a high quality print, the more money you can make per hour.