Why You Should Acquire Custom Apparel for Your Business
Why Custom Printed Tshirts for Your Business is the Way to Go
The Tshirt Printing world today has changed in more ways than just one. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Branding is one of the foremost reason why you ought to customize your business attires. It enables you to sell out the image of the business to the world. A good and friendly image means more customers and vice versa. The best way achieve this is having beautifully crafted apparels which posses the name of your business. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
The next reason why you get customized apparels for your business is credibility. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Thsirt Printing 101: Coating The Screen With Emulsion
Now the screen is ready to coat with emulsion. Emulsion is a light sensitive liquid chemical that is applied to the screen; it becomes most light sensitive when dry. For this step the best tool is a scoop coater even if you are the home printer. This is a tool devised to be used by hand that resembles a trough the width of the screen with a rounded smooth edge or "blade" on one side. Typically a scoop coater for a 20 X 24 screen is about 14 inches wide so that you may coat a screen length wise with one pass from bottom to top. It will give you the most consistent, smooth coat and provide even thickness in the emulsion as well. The thickness of your stencil is directly related to the amount of ink that will be deposited onto the shirt. The thicker the emulsion is, the deeper the stencil is and more room the ink will have to be deposited onto the shirt. This gives better "opacity" or "coverage".
More often than not you will be approached different types of people just for donning the apparels. They will most likely query you on the nature of the business and how it compares to its competitors. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Thsirt Printing 101: Artwork
This is the first and foremost task to accomplish on the agenda. Without art, you have nothing. It is also important to note that setting up art for screen printing is different than that of other types of printing. Your art is critical. It needs to be set up properly for screen printing so that it may print easily and look great. Make sure your artwork is right before you go to screen. It is wise to spend as much time as is needed to get it done correctly. Check the favorites list on our YouTube channel for tutorial videos on creating art.
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Just like in football where strangers unite in supporting a team, the customized apparels holds the employees together. This is because it makes them feel that they are one since they represent similar brand. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. These results in a great working environment.
Thsirt Printing 101: Placing Artwork on The Screen For Exposure
This should be done in subdued yellow or red light. For a one color design placing the film positive on the screen for exposure is quite simple. We will place it on the substrate side with the film facing up so that when you look at it from the ink well side the design will "read right". Just center the design from left to right and set it down about 3 or 4 inches from the top. The top would be the side that is closest to you when mounted in the press. Use clear Scotch Tape to hold the film in place on the emulsion coated screen. It is often helpful to make a "dog ear" on the tape for easy removal after being exposed and before washing out.